A tenfold revenue increase in just three months - nanapi.jp's success story
Friday, April 26, 2013
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10:00:00 AM
Labels:
Case studies
,
International
Recently, nanapi started using AdSense and has seen a steady revenue increase. We spoke to Mr. Furukawa, the CEO, and Mr. Saito, the Director of Ads, and asked them about their experiences with AdSense.
■ Inside AdSense (IA): Please tell us the history of nanapi and how you built your site.
We established nanapi in September, 2009. We realized that there was a need for an information site where people could find tips for everyday life, so we decided to provide this content in the form of articles on various topics.
Initially, we only had a desktop site but now we’ve created a mobile site for smartphones too. As of August 2012, we receive 42 million page views and 9 million unique users per month. The number of unique users is bigger on the desktop site, but the smartphone site receives more page views.
When we first established the site, we decided not to implement ads as we wanted to focus on creating quality content first. After our number of monthly visitors reached 10 million, we implemented a medium rectangle (300x250) in the upper right corner of the site. As a result, we earned higher revenue than we’d anticipated.
We were surprised by the quality of the ads and how well they matched the content of our site. We’d been concerned that ads might damage the design or usability of our site, but we didn’t feel that way about the site post-implementation. That’s why we decided to use AdSense more.
■ IA: What results did you see after implementing AdSense?
We started to use AdSense more after the pilot in April 2012. More specifically, we switched from another ad network to AdSense, and increased the number of ads per page. Our revenue increased more than ten times in just three months!
nanapi covers a lot of topics, and it can be difficult to show relevant ads, but with AdSense's contextual targeting, relevant ads are shown automatically. People visit nanapi before they take action, and that's why it's natural for our visitors to click relevant ads and leave the site. We implemented 336x280 ads below our articles to capture this kind of user behavior.
We didn’t have any difficulty in implementing or setting up AdSense. Compared to the ad network we used before, AdSense’s account interface is easy to use. It was also very easy to implement AdSense on our smartphone site. We pasted the ad code from the account interface, just as we’d done for the desktop site. It’s very good that AdSense allows us to check performance by platform too.
As for resources, we only need one person to manage AdSense. The account interface is very easy to use. For example, when we experiment with changing an ad format, we can check its performance immediately.
We were concerned that ads would deteriorate the usability of our website. However, ad quality was very good and we didn’t have to worry. Since the ads match our content, they enhance the information on the site and we haven’t received a single complaint from our users
We plan to keep adding more and more articles to our site. Our goal is to make users think that “if you visit nanapi, you’ll find answers for all kinds of topics.” From an ads perspective, we’re considering using DoubleClick for Publishers (DFP) to manage our ad units more easily.
Posted by Ayaka Sakakibara - Strategic Partner Manager
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Understanding the dynamics of the AdSense auction - Part II
Thursday, April 25, 2013
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9:10:00 AM
Labels:
Earnings/Reports
Earlier this week, we started a two-part series
to help you better understand the AdSense ad auction and how it helps
you earn the most money possible. We shared how text and image ads
compete in the same auction, and that our system selects either ad type
based on the predicted value -- sometimes resulting in one image ad
winning out over multiple text ads. Following on that discussion, today
we’ll turn our attention to just text ads.If you’re using one of our large ad unit sizes like the 300x250 medium rectangle or the 160x600 wide skyscraper, you may have noticed that you’ll sometimes see multiple text ads in the ad unit, while only one or two ads at other times. As we noted earlier this week, our system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios. There can sometimes be cases where our system determines that one or two specific text ads are significantly higher-performing than the other eligible text ads, and that showing them separately would result in higher performance than if the ads were shown together with lower-performing ones. When this occurs, we’ll show them alone, and this means
Todd Drake's Diamond Discovery: CrownRing: Fit for a king and his queen. ...
http://www.twitter.com/@DiamondProfTodd Drake's Diamond Discovery: CrownRing: Fit for a king and his queen.
...: CrownRing: Fit for a king and his queen. The special moments in life that take your breath away are few and far between. That...
...: CrownRing: Fit for a king and his queen. The special moments in life that take your breath away are few and far between. That...
CrownRing: Fit for a king and his queen.
The special moments in life that take your breath away are few and far between. That's why longtime friends Thierry Bellisha and Haimy Mann set out to celebrate these milestones by founding CrownRing in 1999: a collection of spectacular bridal jewelry that bring happily ever after to life. But what's in the name? The founders believe that when a couple gets married they are king and queen of their world, able to reign over their new life. Hence, the crown.
CrownRing designs several matrimonial jewelry collections offering both men and women wedding bands, engagement rings, anniversary bands, diamond rings and more options to honor the couple in love. This jewelry manufacturer is presently offering eight collections, each unique in design and style. From the "Bonbon Collection" that's made up of women's colorful wedding bands stackable for a personalized look to the "Alternative Metal Collection" that's made up of scratch-resistant men's wedding bands in metals such as tungsten, black ceramic and black cobalt.
Speaking of cobalt, CrownRing is the first and only wedding band manufacturer in the world to offer diamond-like carbon coating (DLC). The cobalt finish provides an incredible resilience to scratching and wearing, so this quality jewelry doesn't break, shatter or chip. The color doesn't fade either, making it possible for CrownRing to offer a lifetime guarantee with cobalt rings.
The innovation behind this jewelry maker doesn't end there. In 2002, CrownRing was one of the first companies in Canada to manufacture a collection of wedding bands in titanium, making it possible to offer a less expensive and lighter alternative to gold and platinum jewelry. CrownRing is also behind the popular "Carlex" brand. Launched in 2008, this men's wedding bands line has garnered much attention on a national and international level. Today "Carlex" sells in more than 100 retailers both in Canada and the U.S. In fact, The Platinum Guild International USA announced one of Carlex's men's wedding rings as a top favorite by retailers and editors, winning in the "Platinum Wedding Band" category at the JCK 2011 Platinum Innovation Awards.
Besides the precious metals that are CrownRing's core business, technology is at the forefront of this jewelry-making operation. In 2004, the founders bought the first piece of robotized equipment that allows them to use latest software to cut and polish jewelry. This allows them to be more efficient, precise and to customize orders within 24 hours. Today, they have more than five machines helping them keep up with growing demand in North America, Mexico and France.
For unmatched craftsmanship, design and comfort, CrownRing is today's jewelry of choice. From white and yellow gold to black and white cobalt, to diamonds and alternative metals, CrownRing's collections of jewelry has something for everyone to celebrate their special day.
The special moments in life that take your breath away are few and far between. That's why longtime friends Thierry Bellisha and Haimy Mann set out to celebrate these milestones by founding CrownRing in 1999: a collection of spectacular bridal jewelry that bring happily ever after to life. But what's in the name? The founders believe that when a couple gets married they are king and queen of their world, able to reign over their new life. Hence, the crown.
CrownRing designs several matrimonial jewelry collections offering both men and women wedding bands, engagement rings, anniversary bands, diamond rings and more options to honor the couple in love. This jewelry manufacturer is presently offering eight collections, each unique in design and style. From the "Bonbon Collection" that's made up of women's colorful wedding bands stackable for a personalized look to the "Alternative Metal Collection" that's made up of scratch-resistant men's wedding bands in metals such as tungsten, black ceramic and black cobalt.
Speaking of cobalt, CrownRing is the first and only wedding band manufacturer in the world to offer diamond-like carbon coating (DLC). The cobalt finish provides an incredible resilience to scratching and wearing, so this quality jewelry doesn't break, shatter or chip. The color doesn't fade either, making it possible for CrownRing to offer a lifetime guarantee with cobalt rings.
The innovation behind this jewelry maker doesn't end there. In 2002, CrownRing was one of the first companies in Canada to manufacture a collection of wedding bands in titanium, making it possible to offer a less expensive and lighter alternative to gold and platinum jewelry. CrownRing is also behind the popular "Carlex" brand. Launched in 2008, this men's wedding bands line has garnered much attention on a national and international level. Today "Carlex" sells in more than 100 retailers both in Canada and the U.S. In fact, The Platinum Guild International USA announced one of Carlex's men's wedding rings as a top favorite by retailers and editors, winning in the "Platinum Wedding Band" category at the JCK 2011 Platinum Innovation Awards.
Besides the precious metals that are CrownRing's core business, technology is at the forefront of this jewelry-making operation. In 2004, the founders bought the first piece of robotized equipment that allows them to use latest software to cut and polish jewelry. This allows them to be more efficient, precise and to customize orders within 24 hours. Today, they have more than five machines helping them keep up with growing demand in North America, Mexico and France.
For unmatched craftsmanship, design and comfort, CrownRing is today's jewelry of choice. From white and yellow gold to black and white cobalt, to diamonds and alternative metals, CrownRing's collections of jewelry has something for everyone to celebrate their special day.
To become a CROWNRING authorized retailer please call 1-866-214-RING or email us at info@crownring.com
Todd Drake 2146813712 Td@ToddDrakeDiamonds.com www.ToddDrakeDiamonds.com