The 3 Key Steps to Becoming a Highly Paid Expert
Written by Jeff Bullas - 22 Comments
Categories: Blogger, Blogging, Publisher, Social Media, Social Media Marketing, Thought Leadership
Categories: Blogger, Blogging, Publisher, Social Media, Social Media Marketing, Thought Leadership
Experts can come in all shapes, sizes and ages.
Elliot Baker is 14 years old and has a dream to become an expert food
writer and critic. He hasn’t waited to do a degree or gain a
certificate. He started a blog called “ayounggourmet.com“
He is publishing, networking and doing the work. He has also learned
how to attract attention. Just last week, his efforts gained him some
column inches in a national newspaper.
That is the power of self publishing and passion.
The advent of the social web where Google rewards the blogging expert who
is creating unique content with high search engine optimisation
rankings and online attention is one thing. Now you can create a blog
that adds value to people’s lives and the dream of fun, fame and fortune
can happen.
In a world where influence is moving online the blog offers a
platform to not only get attention but do something with those web
visitors. It is technology mixed with being human.
It’s time to take your blogging for blogging’s sake and turn it into a lucrative 3 step strategy.
It was established entitlement or nothing. Your expert status was
handed down from on high. Do your degree, then a piece of paper will
declare you to be an expert in your field. But no longer do you have to
wait for the officialdom of peer review or a bureaucracy to anoint you.
The process of acquiring expert status has been democratised. Take your passion and let it shine online.
Blog your pants off.
Don’t hide your ideas in a filing cabinet, as a lingering thought or
inspiration lost in yesterday’s conversation in a coffee shop. No longer
do you have to wait for a book publisher to come knocking to put your
burning ideas on a world stage.
Write it down, speak to a video camera….publish.
visible and successful experts are the ones who dare to publish and
promote online. This stage is where the publisher becomes a marketer and
promoter. It is not time to be shy .
Its time to come out of the publishing closet.
You have picked yourself now it is time to let the crowd discover you so they can clap, cheer and encourage. Publish great insightful and inspiring content and let the crowd vote with “social proof”.
These include.
attention. It requires persistence. You need to build followers on
social networks that will share, tweet and comment.
Social proof brings a certain credibility.
A blog with 20-30 retweets on its Twitter buttons….not bad. Start
pushing hundreds of shares per article then maybe you are an expert.
When do you become an expert?
When the crowd tells you. It is not just determined by passing an exam anymore. It
is a grey line of web votes. There is no finishing post. Just a visible
digital creeping credibility that is measured by views and data. They are the bloggers with passion and purpose.
The world crowd votes.
The people who matter now count. The one’s that have their lives,
businesses and careers changed because you took the time to learn,
publish and share. with them your knowledge. It can be an article, a
Powerpoint presentation on Slideshare or a video on YouTube.
It can be created in your office at home.
content. To become that highly paid expert we need to take the next step
and productise that knowledge. It needs to be packaged.
You need something to sell.
In a digital age the cost of distribution of knowledge has dropped to
zero. No longer is it write, print and mail. It is create, publish and
download.
This step involves taking that knowledge, packaging into information products and creating multiple revenue streams
This includes.
well and that dream of becoming a highly paid expert can become real.
Have you started and do you even want to become one? What skills do you need to work on?
Look forward to hearing your stories, feedback and insights in the comments below.
195
inShare
Elliot Baker is 14 years old and has a dream to become an expert food
writer and critic. He hasn’t waited to do a degree or gain a
certificate. He started a blog called “ayounggourmet.com“
He is publishing, networking and doing the work. He has also learned
how to attract attention. Just last week, his efforts gained him some
column inches in a national newspaper.
That is the power of self publishing and passion.
The advent of the social web where Google rewards the blogging expert who
is creating unique content with high search engine optimisation
rankings and online attention is one thing. Now you can create a blog
that adds value to people’s lives and the dream of fun, fame and fortune
can happen.
In a world where influence is moving online the blog offers a
platform to not only get attention but do something with those web
visitors. It is technology mixed with being human.
It’s time to take your blogging for blogging’s sake and turn it into a lucrative 3 step strategy.
Step #1. Publish
In the past becoming a “proper” expert was a formal process. Doctor, lawyer, engineer.It was established entitlement or nothing. Your expert status was
handed down from on high. Do your degree, then a piece of paper will
declare you to be an expert in your field. But no longer do you have to
wait for the officialdom of peer review or a bureaucracy to anoint you.
The process of acquiring expert status has been democratised. Take your passion and let it shine online.
Blog your pants off.
Don’t hide your ideas in a filing cabinet, as a lingering thought or
inspiration lost in yesterday’s conversation in a coffee shop. No longer
do you have to wait for a book publisher to come knocking to put your
burning ideas on a world stage.
Write it down, speak to a video camera….publish.
Step #2. Promote
Publishing is one thing, then it is about becoming visible. Thevisible and successful experts are the ones who dare to publish and
promote online. This stage is where the publisher becomes a marketer and
promoter. It is not time to be shy .
Its time to come out of the publishing closet.
You have picked yourself now it is time to let the crowd discover you so they can clap, cheer and encourage. Publish great insightful and inspiring content and let the crowd vote with “social proof”.
These include.
- Retweets
- Comments
- Facebook shares and likes
- LinkedIn shares
- Plus one’s on Google+
attention. It requires persistence. You need to build followers on
social networks that will share, tweet and comment.
Social proof brings a certain credibility.
A blog with 20-30 retweets on its Twitter buttons….not bad. Start
pushing hundreds of shares per article then maybe you are an expert.
When do you become an expert?
When the crowd tells you. It is not just determined by passing an exam anymore. It
is a grey line of web votes. There is no finishing post. Just a visible
digital creeping credibility that is measured by views and data. They are the bloggers with passion and purpose.
The world crowd votes.
The people who matter now count. The one’s that have their lives,
businesses and careers changed because you took the time to learn,
publish and share. with them your knowledge. It can be an article, a
Powerpoint presentation on Slideshare or a video on YouTube.
It can be created in your office at home.
The tool kit and resource requirements
The expert who moves online will need to find the right tools and resources to create a blog that makes a difference.- Blogging skills
- Content creation skills
- Social media marketing
- Email marketing
- Search engine marketing
Need to find out more then here are some resources, to get you started or take you to the next level.
Step #3. Package
Now many of you have started. You have published and promoted thatcontent. To become that highly paid expert we need to take the next step
and productise that knowledge. It needs to be packaged.
You need something to sell.
In a digital age the cost of distribution of knowledge has dropped to
zero. No longer is it write, print and mail. It is create, publish and
download.
This step involves taking that knowledge, packaging into information products and creating multiple revenue streams
This includes.
- Consulting
- Books
- Downloadable PDF books and ebooks
- Online courses
- Paid webinars
- Speaking
The tool kit and resources requirements
No matter how you twist and turn there are some things you will need to bring to the table, find or learn- Design skills
- Technology
- Video production
- Presentation skills
well and that dream of becoming a highly paid expert can become real.
Case Studies
Here are some examples where the blogger has turned online blogging into expert status that is packaged into knowledge products.- Tim Ferris – Books, speaking and strategic consulting
- Guy Kawasaki – Books, speaking and seats on company boards.
- Darren Rowse – Darren blogs about blogging and has 12 different types of revenue streams
What about you?
Have you published? Is that blog idea still buried in your imagination? Are you an expert? What is the crowd saying?Have you started and do you even want to become one? What skills do you need to work on?
Look forward to hearing your stories, feedback and insights in the comments below.
Want to learn how to create and market a successful global blog?
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.It is now available to download. I show you how to create and build a
blog that rocks and grow tribes, fans and followers on social networks
such as Twitter and Facebook. It also includes dozens of tips to create
contagious content that begs to be shared and tempts people to link to
your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 149,000.
Download and read it now.
Image by Shutterstock
blog that rocks and grow tribes, fans and followers on social networks
such as Twitter and Facebook. It also includes dozens of tips to create
contagious content that begs to be shared and tempts people to link to
your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 149,000.
Download and read it now.
Image by Shutterstock
195
inShare
-
Book “Blogging the Smart Way”
Follow Jeff and Join 250,000+ Readers
JeffBullas.com on Facebook
-
Popular Articles
- 35 Mind Numbing YouTube Facts, Figures and Statistics - Infographic
- 20 Awesome Facebook Cover Photos
- 20 Stunning Social Media Statistics Plus Infographic
- The 10 Best Facebook Campaigns
- 48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics
- 10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About
- 20 Ways to Increase Your Facebook Likes and Engagement
- 50 Fascinating Facebook Facts And Figures
- How to Get More Likes on Your Facebook Page
- 10 Powerful Tips to Increase Fan Engagement on Facebook
- The World's 20 Most Popular Facebook Pages
- 12 Awesome Social Media Facts and Statistics for 2013
- 72 Fascinating Social Media Marketing Facts and Statistics for 2012
- 30 Things You Should Not Share On Social Media
- Who is Using Twitter?
- 21 Awesome Social Media Facts, Figures and Statistics for 2013
- 50 Amazing Facts and Figures About Google
- 6 Simple Tips to Rank High in Google's Search Engine
- 10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About
- 5 Lessons from Coca Cola's Content Marketing Strategy
-
Recent Posts
Categories
Apple
Blog
Blogger
Blogging
Content
Content Marketing
Copywriting
Digital Marketing
eCommerce
Email Marketing
Facebook
Facebook Marketing
Facts and Figures
Google
Google Plus
Inbound Marketing
Influence
Infographic
Infographics
Instagram
Marketing
Mobile
Online Video
Personal Branding
Pinterest
Pinterest Marketing
PR
Search Engine Optimisation
Search Engine Optimization
SEO
Social Media
Social Media Advertising
Social Media Facts and Figures
Social Media Marketing
Social Media Networks
Social Networking
Social Networks
Statistics
twitter
Twitter Marketing
Uncategorized
Video
Wordpress
Writing
YouTubeArchives
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
Blogroll
Popular Posts
-
Read more at http://www.jeffbullas.com/2013/06/05/the-3-key-steps-to-becoming-a-highly-paid-expert/#LS0VJBopmlcWCZMC.99
WWW.JEFFBULLAS.COM
WWW.CROWNRING.COM
Thanks Todd Drake Founder Todd Drake Diamonds L.L.C. 2146813712
Td@ToddDrakeDiamonds.com
The 3 Key Steps to Becoming a Highly Paid Expert
Written by Jeff Bullas - 22 Comments
Categories: Blogger, Blogging, Publisher, Social Media, Social Media Marketing, Thought Leadership
Categories: Blogger, Blogging, Publisher, Social Media, Social Media Marketing, Thought Leadership
Experts can come in all shapes, sizes and ages.
Elliot Baker is 14 years old and has a dream to become an expert food
writer and critic. He hasn’t waited to do a degree or gain a
certificate. He started a blog called “ayounggourmet.com“
He is publishing, networking and doing the work. He has also learned
how to attract attention. Just last week, his efforts gained him some
column inches in a national newspaper.
That is the power of self publishing and passion.
The advent of the social web where Google rewards the blogging expert who
is creating unique content with high search engine optimisation
rankings and online attention is one thing. Now you can create a blog
that adds value to people’s lives and the dream of fun, fame and fortune
can happen.
In a world where influence is moving online the blog offers a
platform to not only get attention but do something with those web
visitors. It is technology mixed with being human.
It’s time to take your blogging for blogging’s sake and turn it into a lucrative 3 step strategy.
It was established entitlement or nothing. Your expert status was
handed down from on high. Do your degree, then a piece of paper will
declare you to be an expert in your field. But no longer do you have to
wait for the officialdom of peer review or a bureaucracy to anoint you.
The process of acquiring expert status has been democratised. Take your passion and let it shine online.
Blog your pants off.
Don’t hide your ideas in a filing cabinet, as a lingering thought or
inspiration lost in yesterday’s conversation in a coffee shop. No longer
do you have to wait for a book publisher to come knocking to put your
burning ideas on a world stage.
Write it down, speak to a video camera….publish.
visible and successful experts are the ones who dare to publish and
promote online. This stage is where the publisher becomes a marketer and
promoter. It is not time to be shy .
Its time to come out of the publishing closet.
You have picked yourself now it is time to let the crowd discover you so they can clap, cheer and encourage. Publish great insightful and inspiring content and let the crowd vote with “social proof”.
These include.
attention. It requires persistence. You need to build followers on
social networks that will share, tweet and comment.
Social proof brings a certain credibility.
A blog with 20-30 retweets on its Twitter buttons….not bad. Start
pushing hundreds of shares per article then maybe you are an expert.
When do you become an expert?
When the crowd tells you. It is not just determined by passing an exam anymore. It
is a grey line of web votes. There is no finishing post. Just a visible
digital creeping credibility that is measured by views and data. They are the bloggers with passion and purpose.
The world crowd votes.
The people who matter now count. The one’s that have their lives,
businesses and careers changed because you took the time to learn,
publish and share. with them your knowledge. It can be an article, a
Powerpoint presentation on Slideshare or a video on YouTube.
It can be created in your office at home.
content. To become that highly paid expert we need to take the next step
and productise that knowledge. It needs to be packaged.
You need something to sell.
In a digital age the cost of distribution of knowledge has dropped to
zero. No longer is it write, print and mail. It is create, publish and
download.
This step involves taking that knowledge, packaging into information products and creating multiple revenue streams
This includes.
well and that dream of becoming a highly paid expert can become real.
Have you started and do you even want to become one? What skills do you need to work on?
Look forward to hearing your stories, feedback and insights in the comments below.
195
inShare
Elliot Baker is 14 years old and has a dream to become an expert food
writer and critic. He hasn’t waited to do a degree or gain a
certificate. He started a blog called “ayounggourmet.com“
He is publishing, networking and doing the work. He has also learned
how to attract attention. Just last week, his efforts gained him some
column inches in a national newspaper.
That is the power of self publishing and passion.
The advent of the social web where Google rewards the blogging expert who
is creating unique content with high search engine optimisation
rankings and online attention is one thing. Now you can create a blog
that adds value to people’s lives and the dream of fun, fame and fortune
can happen.
In a world where influence is moving online the blog offers a
platform to not only get attention but do something with those web
visitors. It is technology mixed with being human.
It’s time to take your blogging for blogging’s sake and turn it into a lucrative 3 step strategy.
Step #1. Publish
In the past becoming a “proper” expert was a formal process. Doctor, lawyer, engineer.It was established entitlement or nothing. Your expert status was
handed down from on high. Do your degree, then a piece of paper will
declare you to be an expert in your field. But no longer do you have to
wait for the officialdom of peer review or a bureaucracy to anoint you.
The process of acquiring expert status has been democratised. Take your passion and let it shine online.
Blog your pants off.
Don’t hide your ideas in a filing cabinet, as a lingering thought or
inspiration lost in yesterday’s conversation in a coffee shop. No longer
do you have to wait for a book publisher to come knocking to put your
burning ideas on a world stage.
Write it down, speak to a video camera….publish.
Step #2. Promote
Publishing is one thing, then it is about becoming visible. Thevisible and successful experts are the ones who dare to publish and
promote online. This stage is where the publisher becomes a marketer and
promoter. It is not time to be shy .
Its time to come out of the publishing closet.
You have picked yourself now it is time to let the crowd discover you so they can clap, cheer and encourage. Publish great insightful and inspiring content and let the crowd vote with “social proof”.
These include.
- Retweets
- Comments
- Facebook shares and likes
- LinkedIn shares
- Plus one’s on Google+
attention. It requires persistence. You need to build followers on
social networks that will share, tweet and comment.
Social proof brings a certain credibility.
A blog with 20-30 retweets on its Twitter buttons….not bad. Start
pushing hundreds of shares per article then maybe you are an expert.
When do you become an expert?
When the crowd tells you. It is not just determined by passing an exam anymore. It
is a grey line of web votes. There is no finishing post. Just a visible
digital creeping credibility that is measured by views and data. They are the bloggers with passion and purpose.
The world crowd votes.
The people who matter now count. The one’s that have their lives,
businesses and careers changed because you took the time to learn,
publish and share. with them your knowledge. It can be an article, a
Powerpoint presentation on Slideshare or a video on YouTube.
It can be created in your office at home.
The tool kit and resource requirements
The expert who moves online will need to find the right tools and resources to create a blog that makes a difference.- Blogging skills
- Content creation skills
- Social media marketing
- Email marketing
- Search engine marketing
Need to find out more then here are some resources, to get you started or take you to the next level.
Step #3. Package
Now many of you have started. You have published and promoted thatcontent. To become that highly paid expert we need to take the next step
and productise that knowledge. It needs to be packaged.
You need something to sell.
In a digital age the cost of distribution of knowledge has dropped to
zero. No longer is it write, print and mail. It is create, publish and
download.
This step involves taking that knowledge, packaging into information products and creating multiple revenue streams
This includes.
- Consulting
- Books
- Downloadable PDF books and ebooks
- Online courses
- Paid webinars
- Speaking
The tool kit and resources requirements
No matter how you twist and turn there are some things you will need to bring to the table, find or learn- Design skills
- Technology
- Video production
- Presentation skills
well and that dream of becoming a highly paid expert can become real.
Case Studies
Here are some examples where the blogger has turned online blogging into expert status that is packaged into knowledge products.- Tim Ferris – Books, speaking and strategic consulting
- Guy Kawasaki – Books, speaking and seats on company boards.
- Darren Rowse – Darren blogs about blogging and has 12 different types of revenue streams
What about you?
Have you published? Is that blog idea still buried in your imagination? Are you an expert? What is the crowd saying?Have you started and do you even want to become one? What skills do you need to work on?
Look forward to hearing your stories, feedback and insights in the comments below.
Want to learn how to create and market a successful global blog?
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.It is now available to download. I show you how to create and build a
blog that rocks and grow tribes, fans and followers on social networks
such as Twitter and Facebook. It also includes dozens of tips to create
contagious content that begs to be shared and tempts people to link to
your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 149,000.
Download and read it now.
Image by Shutterstock
blog that rocks and grow tribes, fans and followers on social networks
such as Twitter and Facebook. It also includes dozens of tips to create
contagious content that begs to be shared and tempts people to link to
your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 149,000.
Download and read it now.
Image by Shutterstock
195
inShare
-
Book “Blogging the Smart Way”
Follow Jeff and Join 250,000+ Readers
JeffBullas.com on Facebook
-
Popular Articles
- 35 Mind Numbing YouTube Facts, Figures and Statistics - Infographic
- 20 Awesome Facebook Cover Photos
- 20 Stunning Social Media Statistics Plus Infographic
- The 10 Best Facebook Campaigns
- 48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics
- 10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About
- 20 Ways to Increase Your Facebook Likes and Engagement
- 50 Fascinating Facebook Facts And Figures
- How to Get More Likes on Your Facebook Page
- 10 Powerful Tips to Increase Fan Engagement on Facebook
- The World's 20 Most Popular Facebook Pages
- 12 Awesome Social Media Facts and Statistics for 2013
- 72 Fascinating Social Media Marketing Facts and Statistics for 2012
- 30 Things You Should Not Share On Social Media
- Who is Using Twitter?
- 21 Awesome Social Media Facts, Figures and Statistics for 2013
- 50 Amazing Facts and Figures About Google
- 6 Simple Tips to Rank High in Google's Search Engine
- 10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About
- 5 Lessons from Coca Cola's Content Marketing Strategy
-
Recent Posts
Categories
Apple
Blog
Blogger
Blogging
Content
Content Marketing
Copywriting
Digital Marketing
eCommerce
Email Marketing
Facebook
Facebook Marketing
Facts and Figures
Google
Google Plus
Inbound Marketing
Influence
Infographic
Infographics
Instagram
Marketing
Mobile
Online Video
Personal Branding
Pinterest
Pinterest Marketing
PR
Search Engine Optimisation
Search Engine Optimization
SEO
Social Media
Social Media Advertising
Social Media Facts and Figures
Social Media Marketing
Social Media Networks
Social Networking
Social Networks
Statistics
twitter
Twitter Marketing
Uncategorized
Video
Wordpress
Writing
YouTubeArchives
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
Blogroll
Popular Posts
-
Read more at http://www.jeffbullas.com/2013/06/05/the-3-key-steps-to-becoming-a-highly-paid-expert/#LS0VJBopmlcWCZMC.99
The 3 Key Steps to Becoming a Highly Paid Expert
Written by Jeff Bullas - 22 Comments
Categories: Blogger, Blogging, Publisher, Social Media, Social Media Marketing, Thought Leadership
Categories: Blogger, Blogging, Publisher, Social Media, Social Media Marketing, Thought Leadership
Experts can come in all shapes, sizes and ages.
Elliot Baker is 14 years old and has a dream to become an expert food
writer and critic. He hasn’t waited to do a degree or gain a
certificate. He started a blog called “ayounggourmet.com“
He is publishing, networking and doing the work. He has also learned
how to attract attention. Just last week, his efforts gained him some
column inches in a national newspaper.
That is the power of self publishing and passion.
The advent of the social web where Google rewards the blogging expert who
is creating unique content with high search engine optimisation
rankings and online attention is one thing. Now you can create a blog
that adds value to people’s lives and the dream of fun, fame and fortune
can happen.
In a world where influence is moving online the blog offers a
platform to not only get attention but do something with those web
visitors. It is technology mixed with being human.
It’s time to take your blogging for blogging’s sake and turn it into a lucrative 3 step strategy.
It was established entitlement or nothing. Your expert status was
handed down from on high. Do your degree, then a piece of paper will
declare you to be an expert in your field. But no longer do you have to
wait for the officialdom of peer review or a bureaucracy to anoint you.
The process of acquiring expert status has been democratised. Take your passion and let it shine online.
Blog your pants off.
Don’t hide your ideas in a filing cabinet, as a lingering thought or
inspiration lost in yesterday’s conversation in a coffee shop. No longer
do you have to wait for a book publisher to come knocking to put your
burning ideas on a world stage.
Write it down, speak to a video camera….publish.
visible and successful experts are the ones who dare to publish and
promote online. This stage is where the publisher becomes a marketer and
promoter. It is not time to be shy .
Its time to come out of the publishing closet.
You have picked yourself now it is time to let the crowd discover you so they can clap, cheer and encourage. Publish great insightful and inspiring content and let the crowd vote with “social proof”.
These include.
attention. It requires persistence. You need to build followers on
social networks that will share, tweet and comment.
Social proof brings a certain credibility.
A blog with 20-30 retweets on its Twitter buttons….not bad. Start
pushing hundreds of shares per article then maybe you are an expert.
When do you become an expert?
When the crowd tells you. It is not just determined by passing an exam anymore. It
is a grey line of web votes. There is no finishing post. Just a visible
digital creeping credibility that is measured by views and data. They are the bloggers with passion and purpose.
The world crowd votes.
The people who matter now count. The one’s that have their lives,
businesses and careers changed because you took the time to learn,
publish and share. with them your knowledge. It can be an article, a
Powerpoint presentation on Slideshare or a video on YouTube.
It can be created in your office at home.
content. To become that highly paid expert we need to take the next step
and productise that knowledge. It needs to be packaged.
You need something to sell.
In a digital age the cost of distribution of knowledge has dropped to
zero. No longer is it write, print and mail. It is create, publish and
download.
This step involves taking that knowledge, packaging into information products and creating multiple revenue streams
This includes.
well and that dream of becoming a highly paid expert can become real.
Have you started and do you even want to become one? What skills do you need to work on?
Look forward to hearing your stories, feedback and insights in the comments below.
195
inShare
Elliot Baker is 14 years old and has a dream to become an expert food
writer and critic. He hasn’t waited to do a degree or gain a
certificate. He started a blog called “ayounggourmet.com“
He is publishing, networking and doing the work. He has also learned
how to attract attention. Just last week, his efforts gained him some
column inches in a national newspaper.
That is the power of self publishing and passion.
The advent of the social web where Google rewards the blogging expert who
is creating unique content with high search engine optimisation
rankings and online attention is one thing. Now you can create a blog
that adds value to people’s lives and the dream of fun, fame and fortune
can happen.
In a world where influence is moving online the blog offers a
platform to not only get attention but do something with those web
visitors. It is technology mixed with being human.
It’s time to take your blogging for blogging’s sake and turn it into a lucrative 3 step strategy.
Step #1. Publish
In the past becoming a “proper” expert was a formal process. Doctor, lawyer, engineer.It was established entitlement or nothing. Your expert status was
handed down from on high. Do your degree, then a piece of paper will
declare you to be an expert in your field. But no longer do you have to
wait for the officialdom of peer review or a bureaucracy to anoint you.
The process of acquiring expert status has been democratised. Take your passion and let it shine online.
Blog your pants off.
Don’t hide your ideas in a filing cabinet, as a lingering thought or
inspiration lost in yesterday’s conversation in a coffee shop. No longer
do you have to wait for a book publisher to come knocking to put your
burning ideas on a world stage.
Write it down, speak to a video camera….publish.
Step #2. Promote
Publishing is one thing, then it is about becoming visible. Thevisible and successful experts are the ones who dare to publish and
promote online. This stage is where the publisher becomes a marketer and
promoter. It is not time to be shy .
Its time to come out of the publishing closet.
You have picked yourself now it is time to let the crowd discover you so they can clap, cheer and encourage. Publish great insightful and inspiring content and let the crowd vote with “social proof”.
These include.
- Retweets
- Comments
- Facebook shares and likes
- LinkedIn shares
- Plus one’s on Google+
attention. It requires persistence. You need to build followers on
social networks that will share, tweet and comment.
Social proof brings a certain credibility.
A blog with 20-30 retweets on its Twitter buttons….not bad. Start
pushing hundreds of shares per article then maybe you are an expert.
When do you become an expert?
When the crowd tells you. It is not just determined by passing an exam anymore. It
is a grey line of web votes. There is no finishing post. Just a visible
digital creeping credibility that is measured by views and data. They are the bloggers with passion and purpose.
The world crowd votes.
The people who matter now count. The one’s that have their lives,
businesses and careers changed because you took the time to learn,
publish and share. with them your knowledge. It can be an article, a
Powerpoint presentation on Slideshare or a video on YouTube.
It can be created in your office at home.
The tool kit and resource requirements
The expert who moves online will need to find the right tools and resources to create a blog that makes a difference.- Blogging skills
- Content creation skills
- Social media marketing
- Email marketing
- Search engine marketing
Need to find out more then here are some resources, to get you started or take you to the next level.
Step #3. Package
Now many of you have started. You have published and promoted thatcontent. To become that highly paid expert we need to take the next step
and productise that knowledge. It needs to be packaged.
You need something to sell.
In a digital age the cost of distribution of knowledge has dropped to
zero. No longer is it write, print and mail. It is create, publish and
download.
This step involves taking that knowledge, packaging into information products and creating multiple revenue streams
This includes.
- Consulting
- Books
- Downloadable PDF books and ebooks
- Online courses
- Paid webinars
- Speaking
The tool kit and resources requirements
No matter how you twist and turn there are some things you will need to bring to the table, find or learn- Design skills
- Technology
- Video production
- Presentation skills
well and that dream of becoming a highly paid expert can become real.
Case Studies
Here are some examples where the blogger has turned online blogging into expert status that is packaged into knowledge products.- Tim Ferris – Books, speaking and strategic consulting
- Guy Kawasaki – Books, speaking and seats on company boards.
- Darren Rowse – Darren blogs about blogging and has 12 different types of revenue streams
What about you?
Have you published? Is that blog idea still buried in your imagination? Are you an expert? What is the crowd saying?Have you started and do you even want to become one? What skills do you need to work on?
Look forward to hearing your stories, feedback and insights in the comments below.
Want to learn how to create and market a successful global blog?
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.It is now available to download. I show you how to create and build a
blog that rocks and grow tribes, fans and followers on social networks
such as Twitter and Facebook. It also includes dozens of tips to create
contagious content that begs to be shared and tempts people to link to
your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 149,000.
Download and read it now.
Image by Shutterstock
blog that rocks and grow tribes, fans and followers on social networks
such as Twitter and Facebook. It also includes dozens of tips to create
contagious content that begs to be shared and tempts people to link to
your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 149,000.
Download and read it now.
Image by Shutterstock
195
inShare
-
Book “Blogging the Smart Way”
Follow Jeff and Join 250,000+ Readers
JeffBullas.com on Facebook
-
Popular Articles
- 35 Mind Numbing YouTube Facts, Figures and Statistics - Infographic
- 20 Awesome Facebook Cover Photos
- 20 Stunning Social Media Statistics Plus Infographic
- The 10 Best Facebook Campaigns
- 48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics
- 10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About
- 20 Ways to Increase Your Facebook Likes and Engagement
- 50 Fascinating Facebook Facts And Figures
- How to Get More Likes on Your Facebook Page
- 10 Powerful Tips to Increase Fan Engagement on Facebook
- The World's 20 Most Popular Facebook Pages
- 12 Awesome Social Media Facts and Statistics for 2013
- 72 Fascinating Social Media Marketing Facts and Statistics for 2012
- 30 Things You Should Not Share On Social Media
- Who is Using Twitter?
- 21 Awesome Social Media Facts, Figures and Statistics for 2013
- 50 Amazing Facts and Figures About Google
- 6 Simple Tips to Rank High in Google's Search Engine
- 10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About
- 5 Lessons from Coca Cola's Content Marketing Strategy
-
Recent Posts
Categories
Apple
Blog
Blogger
Blogging
Content
Content Marketing
Copywriting
Digital Marketing
eCommerce
Email Marketing
Facebook
Facebook Marketing
Facts and Figures
Google
Google Plus
Inbound Marketing
Influence
Infographic
Infographics
Instagram
Marketing
Mobile
Online Video
Personal Branding
Pinterest
Pinterest Marketing
PR
Search Engine Optimisation
Search Engine Optimization
SEO
Social Media
Social Media Advertising
Social Media Facts and Figures
Social Media Marketing
Social Media Networks
Social Networking
Social Networks
Statistics
twitter
Twitter Marketing
Uncategorized
Video
Wordpress
Writing
YouTubeArchives
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
Blogroll
Popular Posts
-
Read more at http://www.jeffbullas.com/2013/06/05/the-3-key-steps-to-becoming-a-highly-paid-expert/#LS0VJBopmlcWCZMC.99HTTP://WWW.JEFFBULLAS.COM