Iconic Movie Memories
Posted on June 25, 2012
Last
week, I was privileged to enjoy a special thrill—recalling some of the
iconic moments of early American cinema, and seeing, up close, jewelry
that made those moments so memorable. Movie buffs won't be surprised
that the jewelry of which I speak is from Joseff of Hollywood, "Jeweller
to the Stars."
Joseff's daughter-in-law, Tina, and her daughter,
Michele, shared with the local jewelry hobbyists' group Jewelry
Collectors of Los Angeles, the history of the company that at one time
supplied 90 percent of all the jewelry worn in American film, as well as
the jewelry worn in television productions including such jewelry-laden
favorites as Dynasty and Dallas. Joseff of Hollywood
maintains a warehouse full of gems from the past, and continues to
produce a limited number of new designs each year for purchase. I hope
we'll be seeing Joseff of Hollywood designs again on Sue Ellen in the
updated sequel Dallas that launched this month.
Although
most of the jewelry borrowed by the studios from Joseff of Hollywood was
gold-plated (with a special process that wouldn't produce glare under
movie lights) or paste, it sparkled mightily and adorned the necks of
such luminaries as Bette Davis, Greta Garbo, Katherine Hepburn, Marilyn
Monroe, and on and on…with a ubiquity that a jeweler who supplies
today's celebrities with red carpet jewels can only dream about.
My favorite story of the evening related to Lana Turner and her role in the 1948 film The Three Musketeers. The
censors were concerned that Ms. Turner's costumes showed too much
cleavage, and thus the huge "cleavage brooch" with an attached stem that
could be sewn right into a costume, was born.
Especially
exciting for me: I held in my hand the "gold" cigar box that Rhett
Butler donated to the Confederate cause, and posed with the "amethyst
and diamond" necklace that Scarlett O'Hara wore in Paris after her
marriage to Rhett in Gone With the Wind.
How many
trends have been launched by the thoughtful design and provision of
jewels as a key component of box office glamour. Hooray for Joseff of
Hollywood!
Todd Drake Diamonds L.L.C. , Dallas, Texas Manufacturing and Importing World Wide
Diamonds by Drake is privately owned company specializing in brands like www.tacori.com, www.JewelsbyStar.com. AtcarvedBridal.comhttp//:artcarvedbridal.com, www.rinalimor.com, www.Debeers.comhttp//:www.debeers.com
My Name is Todd Drake I am a Graduate of Texas A&M
University~College Station. I received a Bachelors in Accounting in 1992
3.72 GPA. I moved back to Dallas while family sold there home in
Arlington, Texas and moved to Frsico, Texas where my mother opened
www.DiamondsbyDrake.com in a private venture afters managing stores and Jewelry
Store Chains in the 1980's through 1996. She opened in North Dallas at
Frankford & Tollway where www.DiamondsbyDrake.com was born. She
focused on a small neighborhood shop that was only 1300Sq Ft in Size
which marketed GIA & EGL Certified Diamonds and
Bridal Jewelry while focusing on repairs, appraisals, and community
service to build are Brand. I continued to go to Graduate School at the University Of North Texas studying
for my M.B.A. in Finance while helping her run the daily activities. My
mother fell Ill in 1998 so I took control of the stores operations,
purchasing, business development, and all Marketing Efforts. The business grew leaps and bounds due to my relationships with the community and my charity efforts through the Aggie Network.
The internet boom hit and we were located in a young vibrant area who
was heavily employed in the Telecom Industry which drove the Internet
revolution. Focusing on quality, high end products, and bridal platinum Jewelry
in a growing economy was the key to our robust growth through 2001. We
had two custom Jewelers and a inhouse bench jeweler with 3 Salesmen,
therefore we expanded to Park/Tollway in Plano,Texas 75093 where Willow
Bend Mall and neighborhood expanded. We were in that location in Plano
until January 2008 when I decided to close the retail outlet focus on
manufacturing and Importing& Cutting Diamonds via
South Africa. So for the last 5 years I have just worked with private by Appointment ONLY Customers.
I have been working my Doctorate at www.dbu.edu studying Health Care Management. Todd Drake Diamonds L.LC. is now revamping our website for Interactive E-commerce Social Media driven integrated
with Content Marketing(www.copyblogger.com). I have grown a big www.linkedin.com
following through being a vital contributor and charity fundraiser. We
have customer that span the State of Texas and sold rings and
merchandise worldwide because I implemented a Website in 1998 with a
aggressive advertising focus with wholesale prices to grow the company
as branded entity www.DiamondsbyDrake.comhttp//:www.diamondsbydrake.com
We are now taking on the future with landing page analytic's driven by
having a E-Commerce web presence optimized by SEO, Content Marketing,
and Social Media integrated to market using Facbook, Twitter, Pinterest, Google Plus, and accurrate Blogging.
This customer friendly website with proper CRM and firm loyal
following should catapult Todd Drake Dianond L.L.C
www.diamondsbydrake.com to successful High End Jewelry Niche online
store. We are high quality corporation who delivers exceptional prices
without a 700% markup. We have 17,000 Fan Page already without launching
the New Websites in Fall 2012, www.diamondsbydrake.com, www.Todd DrakeDiamonds.com, & www.DrakeDiamonds.com. Very Exciting product to the Jeweler Consumer
Thanks and Rgards,
Web Designer is Kevin.Ulrich@AchillesInteractive.com
Todd Drake Diamonds L.L.C 2146813712 KTDRAKE88@GMAIL.COM www.diamondsbydrake.com
Drake Diamonds L.LC. 2146813712 KTDRAKE88@GMAIL.COM
Aggie Owned and Operated 18 Years Privately Owned ~Texas Custom Designers& Diamond Importing & Cutting Pricing
Customer Service~ Perfection ~ Excellence Drake Legacy
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