Platinum is 95% or 90% Purity more malleable and less like to break and get Brittle		Todd Drake Diamonds L.L.C 2146813712	Ken Gassman Discusses the Platinum Opportunity Industry financial analyst Ken Gassman discusses several ways that retail jewelers can increase their profitability with platinum. By analyzing the potential opportunities, Gassman focuses on four main subjects: pricing, analyzing profitability (gross margin vs. gross profit), stronger focus on wedding bands, and profitability (shifting from gross margin to gross profit). Click here to view the informative segments.
	PGI Partners with Rachel Zoe PGI-USA has teamed with designer, stylist, and fashion icon Rachel Zoe in a new partnership to promote the enduring qualities of platinum jewelry. As part of the program, Zoe curated a gallery with 25 of her favorite platinum bridal designs in a variety of price points to suit every bride and groom. Her selections are noted with a "Rachel Zoe Platinum Jewelry Must-Haves" stamp of approval and commentary.
	Platinum Fan Favorite of the Month Congratulations to June's Platinum Fan Favorite, A. Link! During the month of June, this platinum eternity band, was viewed more than any other piece of jewelry in the Design Gallery on PreciousPlatinum.com. This A. Link band is a platinum "swirl" eternity band from Rachel Zoe's Platinum Jewelry Must-Haves collection, and retails for $7,500+. Click here to view more platinum designs.