Platinum Dominates Diamonds ~Wealthy & Famous
www.diamondsbydrake.com
Todd Drake ~President and Designer
2146813712,ktdrake88@gmail.com
Hollywood a-listers go platinum at the 67th annual
Golden Globe awards
Platinum Jewelry Remains Top Choice for the Red Carpet
Los Angeles, CA (January 17, 2010) - Platinum makes
diamonds sparkle brighter on the red carpet, so it's no wonder why our favorite
stars opted to wear platinum jewelry to the 67th Annual Golden Globe Awards.
Style expert Michael O'Connor notes that "Celebrities are choosing one
area to highlight, whether that's a large statement necklace in platinum, big
earrings or stackable cuff bracelets." O'Connor adds that "Colored
gemstones are making a big appearance on the red carpet. We're seeing more in
the cooler palettes, such as blues and greens." Since platinum is a
naturally-white metal, it will maximize the brilliance of colored stones too.
Following is a list of platinum baubles that celebrities
wore on the red carpet and at parties:
Platinum is prized for its Pure, Rare and Eternal qualities:
PURE: Platinum's high level of purity (generally 90%-95%
pure) endows it with both a natural white luster, allowing the true radiance
of a diamond or gemstone to shine; and hypoallergenic qualities that prove
ideal for sensitive skin.
Only the purest platinum jewelry will bear a stamp reading
"PLATINUM", "PLAT", "Pt 950", or "Pt
900", signifying the jewelry is 90% to 95% pure platinum.
RARE: Platinum is 30 times more rare than gold.
ETERNAL: Platinum will hold a diamond or gemstone
securely, now and for always.
About Platinum Guild International USA
Platinum Guild International, the marketing arm for the
worldwide Platinum jewelry industry, is dedicated to promoting Platinum and
its, pure, rare and eternal qualities to the consumer and the jewelry trade.
PGI has offices in each of the world's major jewelry markets, providing
information, assistance and education on all aspects of Platinum jewelry.
For more information on platinum jewelry, please visit www.preciousplatinum.com
Todd Drake Diamonds LLC
www.diamondsbydrake.com
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